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| | Location: Home » Business Travel Guide » Business Communication » Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events | November 19, 2008 |
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| Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events | 
 enlarge | Author: Judy Allen
Publisher: Wiley
Category: Book
List Price: $34.95
Buy New: $19.52
You Save: $15.43 (44%)
Buy New/Used from $16.99
Avg. Customer Rating:  (16 reviews)
Sales Rank: 20961
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 5.7 x 0.5
ISBN: 0471644129
Dewey Decimal Number: 394.2068
UPC: 723812644124
EAN: 9780471644125
ASIN: 0471644129
Publication Date: April 11, 2000
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
For event planners, there's no such thing as a dress rehearsal!
Any event you plan and stage is a reflection of your company's image ? from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events: - Choosing the best venue
- Preparing and managing the budget
- Scheduling and staffing
- Coordinating food and beverage, decor, entertainment, and themes
- Working with professionals, such as public relations firms and creative directors.
What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event Planning: - Includes sample costing forms to help you generate a detailed project plan and budget.
- Explains what you need to ask before you contract with suppliers.
- Is loaded with practical tips and examples that will help you avoid expensive mistakes.
- Features a companion website with forms from the book, additional forms, author Q&A, and more.
Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event: - Corporate in-house event planners
- Public relations and communications companies, and their clients
- Marketing and corporate communications professionals
- Fundraisers and not-for-profit organizations
- Professionals in the hospitality and entertainment industries
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| Customer Reviews: Read 11 more reviews...
 Exceptional Hands on Wisdom for a Pro October 6, 2008
1 out of 1 found this review helpful
Judy Allen is one of the best in the business. The Toronto based event professional has written a series of how to books for the event industry with lots of wisdom from her many years of experience. This referene book contains tactics, strategies, templates, advice, and concise case studies for anyone seeking to increase their skills and abilities quickly. While event planning requires a solid foundation of common sense the more technical aspects of it are covered in this book. A great professional manual for anyone who wants to know how one of the best does it.
Helpfull book February 5, 2008
1 out of 1 found this review helpful
This product is same as described in purchase. Delivery was very quickly and good conditions. I recommend this product and provider. Sincerely. Jose Pena
 Not for beginners and not for professionals May 3, 2007
6 out of 9 found this review helpful
It is hard to tell who this book is geared towards. A novice should not take on any event that is as over their head; as most of the event situations that are listed in the book are. A professional would know from experience the answers to most of the questions or they would have the common sense to take care of any odd situation that arose. The book may be helpful to assistant managers or banquet captains, but most houses have their own way of doing things. Interesting read and a good refresher, buy used.
Very useful Hand Book March 10, 2007
5 out of 5 found this review helpful
It was very useful to me as I used it to brak into the wedding/event business. It presents a very corporate approach, yet it seems to uncover all kinds of secrets of the event world that are hidden to the public eye.
 This Book is Alright August 9, 2006
3 out of 10 found this review helpful
Being an avid reader of Event Planning literature, I must say that this book is alright.
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